Sunday, June 28, 2009

REVIEW: The Binary Marketing Show - Pattern

7.75 out of 10

"Pattern" is The Binary Marketing Show's third full length album. "Pattern" is the only BMS release I have (so far), but I do feel comfortable enough saying it will definitely not be the only. The Binary Marketing Show sound A LOT like Animal Collective, with a great mix of "campfire music", experimental electronics, and much like AC their own eclectic version of "Tribalistic Folk-Art".

The vocals are somewhat reminiscent of an Our Brother The Native/David Byrne/Tim DeLaughter (Tripping Daisy/Polyphonic Spree)/AC mash up. Seen as Animal Collective have gone through so many transformations the best "AC era" that I could compare "Patterns" to would be "Strawberry Jam" mixed with "Sung Tongs". "Patterns" is more on the "..Jam" side, but a good mixture of calming abstract folk-art with modern sounding electronics layered upon crescendos of terrific noises and bewilderment. I hate to compare a band to other bands so much, it's not to say BMS don't have their own unique handle on "campfire music", because they do, I just know that if you like any of the bands mentioned above you will indeed love this band.

If you like Animal Collective you must own this. If you dislike AC (why?) I still recommend checking into this release as there are a plethora of quality sound experimentations with whimsical glee and youthful curiosities that should be heard at least once (if not more). Recommended.

Standout Tracks: Shape Of Your Head, Tesseract, La Boheme, White Template, Fear, 628 Hz, ..really, the whole album flows seamlessly from beginning to end.

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